Taazi.com, Pakistan’s first legal music app broke records last month and surpassed over 100,000 app downloads, making it one of the fastest growing music websites in Pakistan. Taazi was created over a 3 years period, by a team of programmers and musicians based in Islamabad.
Taazi was founded and launched in August 2015 and is run by the multi-talented producer, director, and musician, Haroon Rashid. It has quickly surpassed its competition and become the most successful music platform in Pakistan. It has more than 150,000 registered users on both the Taazi Music App and the website.
Fulfilling their aim to revolutionize the Pakistani music industry, Taazi.com is already giving back the power to the artists. It has quickly gained their trust and confidence, enabling it to distribute and sell their songs to fans legally. With higher traffic, wonderful music, and an aggressive marketing campaign, Taazi.com has quickly become one of the biggest contenders in Pakistan’s music app and website race.
The Taazi music app gained the prestigious first spot in the trending apps section on Google Play Store. It achieved the second highest rank among all apps in the ‘Music & Audio’ category and was second only to Soundcloud. The app was ahead of Saavn and Gaana.com. Currently, Taazi ranks among the top 5 applications in this category.
The total number of songs and videos streamed on Taazi has exceeded 5 million in the last month. More than 2,500 artists and dozens of record labels, who vehemently support Taazi as a licensed music platform, have uploaded over 100,000 songs.
Streaming on Taazi is free for users, but they must pay to download songs. Taazi users are eagerly spending to download songs and are generating sales that tally well into tens of thousands of rupees. This way, they are supporting the local artist community as well as the overall music industry. Established and upcoming musicians alike have started earning from putting their content on Taazi. This shows that their unique payment method, paying by cellular phone credit, has found significant traction.
Taazi.com founder Haroon Rashid says, “It is heartening to see that when given the choice, the Pakistani people choose a legal music platform. They have expressed that they stand in support of our music and musicians and Taazi proudly enables them to do so”.
“Taazi is supporting Pakistani artists by marketing their work through social media campaigns and local events as well.”
Other musicians have also expressed support. According to Ali Azmat, “Everything is beginning to change and Taazi is a big part of that change.”
Adnan Dhool of the rock band Soch said, “When we first started, we had no idea an online platform, where artists could make money, could ever be possible.”
Singer Nouman Javaid added, saying, “The inherent problem with Pakistani music is that it is not easy to discover. Taazi will change that.”
Taazi.com is made by musicians for musicians. It offers monetization for artists through a unique payment system specially developed by the Taazi team.